Development of the Institution Concept
The concept of an institution is a document that clarifies the idea of the institution into specific concepts, making it easy to explain to others what kind of institution it is. The concept serves as the core around which everything else is built. If the concept is strong, the rest of the business elements will only strengthen the organization.
The concept solves the following problems:
- Design choice
- Corporate style of the institution
- Understanding the necessary resources for implementation
- Information for the development of technical specifications for contractors, specialists, and department heads
- Clear understanding of the final picture of the institution to be opened
- Answers to questions for drawing up a business plan, financial model, marketing strategy, and employee portraits for various vacancies in the company.
Benefits
Brainstorming sessions:
Idea generation – creativity, search for competitive advantages, creation of individual chips.
Grounding ideas – developing an implementation plan, finding solutions to complex problems.
Criticism – activities that allow you to find bottlenecks, create a risk map.
Expert support
Access to expert opinions during the project.
A document that describes the concept in the following form:
1. Description of the general idea of the institution.
2. Criteria for the location of the restaurant.
3. Description of the three main groups of guests.
4. Description of the kitchen (menu).
5. Design and general atmosphere of the establishment.
6. Description of the features of service, maintenance of guests.
7. Personnel (staff, selection and selection criteria).
8. Equipment and furniture.
9. Additional services.
10. Attracting clients.
This service is for
- Business Owners
- Entrepreneurs
- Top managers
Why choose us?
- Our approach is based on real-life experience.
- We have an extensive network in the restaurant industry, including managers, chefs, bar managers, sommeliers, suppliers, contractors, and other specialists.
- We use working models.
- We have a positive professional reputation.
- We introduce the basics of regular management in the institution.
