A concept is an image of a restaurant, cafe, coffee shop, pub, etc. that outlines the structure of the various departments of the business. It is a creative idea that is transformed into a system that brings value to the people who will consume the goods and services of the business.
There are a lot of interesting ideas on the market today. But the market is changing and requires transformation with creativity and creativity.
In order to develop an interesting concept, it is necessary to make conditions under which it is possible to easily generate ideas and create new combinations. You need ease, understanding of the absence of boundaries and courage to combine and mix ideas. Freedom of creative energy generates creativity.
But in order to generate and combine it is necessary to draw information from somewhere, because if the glass is empty, you can’t pour anything out of it. Therefore, it is necessary to expand your map of the world and possibly attract interesting personalities and experts from various spheres. So that the flow of information would be multicolored and voluminous.
One of the tools we use is Brain Storm. In order for everything to work as it should, you need to choose a place where no one will distract you from the creative process. Turn off gadgets and extraneous stimuli. Disconnect from anything that might distract you. Next, you need to set a theme and catch the same wave with everyone at the event. Start generating meaningless ideas that are impossible to implement and don’t make boundaries or criticize. The goal now is to gather inner energy in the form of all sorts of ideas. You will go through them later. Write it down in a notebook, take a video or record it on audio so you don’t miss the diamond. There are usually some very interesting ideas at the peak of the wave of this storm. Capture them.
Pause and the next day you can go through the ideas from the pointless to the extremely interesting. Organize them into a system and ask questions regarding their implementation. Divide them into tasks. And as we know – tasks are solved.
As a final step, try criticizing tasks. It is important not to criticize ideas! Criticize problems and solutions. This will allow you to leave creativity and not slip into standard and uninteresting projects.
To summarize:
If you need support in the development of the concept of the institution, please contact us at the link in the description of the video!
