Location, location and location again! This is one of the most important ingredients of a successful restaurant, cafe, coffee shop and other catering formats. In order for our establishment to bring in a solid cash flow and high profits, we need the premises to be favorably located!
Let’s divide this area into 2 criteria:
Location – the location of the premises. It determines the number of potential visitors to your establishment.
When we consider a potential location, we pay attention to the following criteria for placement: – pedestrian traffic, public transport stops and interchanges – car traffic, parking – availability of infrastructure – entertainment, educational – the amount of commerce near the premises – goods and services that our potential guests seek and come to this particular location.
Quality and level of infrastructure – this indicator gives an approximate idea of the social level of people in this traffic, because we need a layer of high-quality audience from this mass of people. By the quality of the audience, I mean our target group, i.e. those for whom we make our drinks and dishes, and this menu is designed specifically according to the concept and the ability to pay of our potential guests. It doesn’t matter if it’s expensive or cheap, it’s important that it matches – the product, the demand, and the price.
Premises – here we look at:
– floor area – condition – floor, walls, windows, doors and ceiling – availability of communications – water and sewerage, electricity, gas, possibility of ventilation, back entrance, technological rooms, entrance and floor.
According to the concept of the establishment, we must have an understanding of what equipment is needed for our establishment and from this comes an understanding of the capacity of the premises.
When we look at these criteria, we will understand how much money and other resources will be needed to bring the premises to the desired state and use it to achieve the goals. It also gives investors an understanding of how long it will take to get their money back.
When we know what we need to pay attention to, we minimize the chances of making mistakes. And this enables us to make more accurate and subsequently more profitable decisions.
If you would like to get advice on choosing a location, please use the Consultation service. We will help you analyze potential options and see the prospects of the location. We will also give recommendations on the direction of the concept according to the location of the premises.
