First, you need to describe the value proposition and the target audience for this offer.
Do you know why your regular guests choose you? Or do you think you do? Try to talk to your guests and ask them why they come to you and what they like, what value they pay money for, and what can be improved.
This information usually differs from the owner’s or staff’s perception. If it’s something new to you, it’s a sign of the direction you need to move in. You define what is important to them and build your products and services on the basis of these values. It also becomes clear who fits into the target audience according to the value proposition.
First, it is necessary to describe the value proposition and the target audience for this proposition.
Do you know why your regular guests choose you? Do you think you know? Try to talk to your guests and ask them why they come to you and what they like, what value they are paying for and what could be improved.
This information is usually different from what the owner or staff believe. If there was something new for you, this is a sign in which direction you should move. You prescribe what is important to them and build your products and services on the basis of these values. It also becomes clear who fits into the target audience according to the value proposition.
notification channels for it , that is, you choose where you will advertise – social networks Facebook, Instagram, Telegram, YouTube, contextual advertising or outdoor advertising. You are building a schedule of events – these can be reasons to come to the institution (performances, DJs, musicians, gastronomic evenings, motivational breakfasts, business meetings, intellectual games, etc.), it is important to reach the target audience.
Next, one of the modern tools is bloggers, they can be used as word of mouth.
We take those bloggers who have our target audience (age, place of residence, interests, social status, habits) and stimulate the theory of 7 handshakes, that is, we need to launch 7 bloggers for the female audience and 7 for the male audience. A total of 14 bloggers.
If so many opinion leaders in your city release information through their channels at the same time, the whole city will definitely know about it. Therefore, expect a full house.
Next, you need to match the quality of the service and keep the link, because if you launch powerful marketing and start collecting negative reviews, word of mouth will spread about the establishment and it will be very difficult to rehabilitate.
Let’s summarize:
If you need help in developing a marketing plan for your institution, contact us for “Consultation”.
When you understand who is interested in your products and services, you choose the target audience and form notification channels for it, i.e. choose where you will advertise – social networks such as Facebook, Instagram, Telegram, YouTube, contextual advertising or outdoor advertising. Build a schedule of events – these can be occasions to come to the establishment (performances, DJs, musicians, gastronomic evenings, motivational breakfasts, business meetings, intellectual games, etc.) It is important to reach the target audience.
Next, one of the modern tools is bloggers, they can be used as word of mouth.
We take those bloggers who have our target audience (age, place of residence, interests, social status, habits) and stimulate the theory of 7 handshakes, that is, we need to launch 7 bloggers for the female and 7 for the male audience. A total of 14 bloggers.
If this many opinion leaders in your city simultaneously launch information through their channels, the whole city will definitely know about it. So expect a full house.
Next, you need to match the quality of service and keep the line, because if you launch a powerful marketing and start collecting negative reviews, word of mouth will spread information about the establishment and it will be very difficult to rehabilitate.
To summarize:
If you need help developing a marketing plan for your establishment, please contact us for a “Consultation”.
